Please, for the love of holy-jesus-stop-scarring-my-children-and-my-retinas, stop stop stop stop playing that commercial for howstuffworks.com where they show the whale being harpooned. I know they're using your own footage. I get the nifty connection, the cross promotion you are doing, but you are making me sad. Seriously sad. What's worse is that you are making my kids sad. What in the mother hell were you thinking? Harpooning whales? Just stop now.
It's like, "Oh, look, a promo for one of their shows about nature... what are they doing? Oh my god, is that a... harpoon? Oh my god... OH MY GOD! The poor whale! OH MY GOD THE BLOOD! Why?! WHY ARE YOU SHOWING ME THIS?! I just want to watch that show about those people who are pretending to be in the post-nuclear-apocalyptic-virus-ravaged world (which is set in an abandoned warehouse in downtown LA. How fitting. Did you have to do any set moderation, or was it just all how you actually found it?)."
Your people in charge of both OnDemand and Advertising should be fired. Immediately.
Love and killer-whale-eating-your-collective-face,
P.S. You people are assholes.